Premium Purity™


At ACT.Global, we want to save lives by protecting humans and animals from damaging microbes and harmful organic chemicals.

Thus, we have copied nature’s own disinfection methods and created an effective and sustainable disinfection solution that has been combined with scientific verification. We call this solution Premium Purity™.

When Premium Purity™ has been implemented in rooms, baths, kitchens, and public areas, the coating actively decomposes bacteria, viruses, and harmful volatile organic compounds. This creates a healthier indoor environment with supreme air quality.

Once coated, daily cleaning is performed with a fluid that is produced on site by using only water and salt. This system significantly reduces the use of toxic chemicals, water, and plastic.

Many hotels and restaurants have already implemented Premium Purity™. Calculations for a medium-size hotel show a reduction of water consumption by 1 million liters of water per year.

To further strengthen the focus on sustainability within the hospitality industry, ACT.Global has signed a collaboration agreement with Green Key.

We look forward to bringing Premium Purity™ to your facility for the benefit of your guests, your staff, and the environment.

BENEFITS for Hospitality

Long-term protection against microbes

Premium Purity™ delivers a documented reduction of microbes such as bacteria and viruses, volatile organic compounds (VOCs), airborne mold spores, and airborne allergens.

Return on investment

Client cases show that Premium Purity™ reduces costs through savings on water consumption, a better use of manpower and equipment, as well as lowering machinery maintenance costs. Premium Purity™ also allows for higher capacity utilization (e.g. shorter cleaning cycles, reduced machinery maintenance), and lower QA rejection rates.


Premium Purity™ helps our planet by saving toxic chemicals, water, and plastic. To further improve its positive environmental impact, ACT.Global cooperates with recognized NGOs, such as Plastic Change and Green Key.

Guest satisfaction

Cleaner rooms, bathrooms, restaurants, conference and banqueting facilities, and public areas. Improved indoor air quality and reduced risk of getting sick while staying at the hotel. This all leads to improved guest experiences and higher guest loyalty.

Working environment

A reduced need for protective equipment. Improved and simplified working routines and cleaning protocols maintain better working conditions for cleaning.

Brand enhancement

The Premium Purity™ message corresponds well with today’s consumers’ sustainability requirements. With Premium Purity™, clients can promote their efforts to protect employees and visitors as well as the environment.

BRANDING Premium Purity™

We can help you leverage Premium Purity™ as a branding tool both internally and externally.

The Premium Purity™ symbol is a quality stamp that assures customers that your ship is low-microbial and uses sustainable disinfection and cleaning. It also demonstrates that your vessel is saving toxic chemicals, water, and plastic.

See more in the Premium Purity™ Branding Kit


Green Key

In 2019 ACT.Global and Green Key signed a collaboration agreement to further strengthen the focus on sustainability within the hospitality industry.


About Green Key

Green Key is an international eco-label awarded to more than 3,100 businesses in 60 countries worldwide. The label was invented in Denmark in 1994 but became part of the international collaboration FEE in 2002.

Read more on the international website.

For more information please contact

Mark Selawry
Vice President, Hospitality

Telephone: +45 6025 3020